Why choose a .mobi domain?
Reach your audience on the move. The .mobi domain extension is a generic top-level domain (TLD) that was originally created to distinguish mobile-optimized sites from those best viewed on a desktop. Backed by the world’s leading tech and telecommunications brands—including Google, Microsoft, Ericsson, Vodafone, and T-Mobile—a .mobi domain name indicated that your site was made to browse on-the-go.
.mobi facts, stats & history
When the .mobi domain was introduced, companies were required to use this domain to distinguish their mobile-optimized site. Parent company mTLD ensured sites met various criteria that included speed, size, and layout. Today, mTLD still offers a free tool called Ready.mobi to test a site’s mobile performance. With more than half of all web traffic coming from mobile devices, nearly every main site is now fully responsive so having a .mobi domain name is no longer mandated.
Find a .mobi domain alternative
How to register a domain with Shopify
Check your domain availability.
Add your shop and domain ownership details.
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Is .mobi right for you?
It’s no longer mandated, but a .mobi domain still tells your customers that your site is designed with a mobile experience in mind.
Ideas for your .mobi domain
If your site is better experienced from a mobile device, you’re connecting with an audience that’s likely browsing from their phone, or “mobile” is part of your brand name, .mobi may be the right choice.
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FAQ - Learn more about .mobi domains
A .mobi domain name is a generic top-level domain (TLD) originally created to indicate that a site was optimized for mobile devices.
By using a .mobi domain name, you may be able to reach more mobile browsers or condense your URL if “mobile” is part of your brand name.
Originally, your site needed to meet certain specifications in order to register a .mobi domain, but today the extension is available to everyone.
Yes, you can buy your branded .mobi domain names through Shopify.
Shopify offers free SSL certificates for all domains registered through our platform—a service that can cost you hundreds of dollars annually.