Sell paint online

Start, run, and grow your paint business

Get the training, tools, and support you need to build the paint business you’ve always wanted.

Everything you need to sell paint

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online paint store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your paint store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your paint business encounters.

Learn more about selling paint

  • To start selling paint online, you need to determine the kind of paint you want to sell. This will depend on your targeted customer base – are you selling paint to artists, DIY homeowners, interior designers, or all three? Once you have that figured out, you can start creating a Shopify store by uploading high definition photos of your paints into different color catalogs, and customizing your Shopify theme to bring out the artsy nature of your brand.

  • To sell paint online, you can create a Shopify store, or sell on marketplaces and online auction sites. With a Shopify store, you don’t need to go through complex setup procedures and can still use omnichannel marketing to integrate other marketplaces and maximize sales.

  • Absolutely! Many paint sellers use Shopify to power their online stores. And if you also run a physical paint store, Shopify allows you to seamlessly sync both your online and physical retail stores, and collect in-person payments with Shopify POS. With Shopify, you can also expand the functionality of your store by leveraging any number of apps in the 6000+ app store offering. You can use apps to keep your customers engaged with newsletters, add customer reviews, handout receipts, manage accounting, you name it.

  • The best way to price paint is to research your competitors and find out how much they charge per gallon for similar paint to the type you sell. Paints are classified into different categories based on their bases and finishes, and what they are used for. Also, you can expect higher price tags on paints with certifications for safety than those that don’t have them. You should also factor in shipping costs, especially for bulk purchases.

  • Clare paint is an example of a paint and painting services store that uses Shopify to process payments for its services. Clare offers some unique offerings like mess free peel and stick paint swatches that help customers sample the look of their products at home before making a purhcase, a great strategy for any ecommerce business.

Scale your sales

Powerful apps

Showcase your paint with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your paint online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For paint businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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