Sell toys online

Start, run, and grow your toy business

Get the training, tools, and support you need to build the toy business you’ve always wanted.

Everything you need to sell toys

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online toy store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your toy store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your toy business encounters.

Learn more about selling toys

  • Whether you decide to sell vintage toys or brand new toys, you can open a Shopify store to get your business started. With Shopify you can upload photos of your toys, give descriptions for each toy or toy set, and start selling immediately. You can even link your store to any third-party marketplaces of your choice. Shopify also allows you to connect your store to your social media account through its Facebook and Instagram integration.

  • There are many places to sell toys online, but a Shopify store is by far the best. It’s easy to set up, mobile-ready, customizable, and offers flexible shipping integrations. With its built-in blog feature, Shopify also provides you with an online presence that allows you to draw organic traffic to your site and generate sales for your business. You can also link your Shopify store to third-party marketplaces.

  • Yes, you can! Shopify not only provides you with a store that’s easy to set up, but it also has many Shopify toy store themes that you can you use to customize your store and make it stand out. Shopify also provides over 100 payment getaways and shipping options. You can also manage your store inventory and automatically stop selling when your product runs out. Also, with Shopify’s 24/7 support, you can always get the help you need.

  • Yes, it often is. The global toy industry was a whopping $22.10 billion industry in 2019 according to data by Research and Markets. Many parents spend money on expensive toys for their kids, and most of them end up at garage sales. You can buy these toys, flip them and sell them on Shopify. The profit margin can be high. For new toys in great condition, you can get 30% to 50% more than the original price if they are hard to source.

  • Naturally, vintage and antique toys sell higher. Their value will depend on how popular, old, or rare they are. You can also check other online sellers to estimate how to price your toys.

Scale your sales

Powerful apps

Showcase your toys with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your toys online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For toy businesses at every stage and size

Basic Shopify

Best for new businesses or online businesses new to in-person selling

$29per month

Shopify

Best for growing businesses with 1 retail store

$79per month

Advanced Shopify

Best for growing businesses with 2+ retail stores

$299per month