Sell wheels online

Start, run, and grow your wheel business

Get the training, tools, and support you need to build the wheel business you’ve always wanted.

Everything you need to sell wheels

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online wheel store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your wheel store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your wheel business encounters.

Learn more about selling wheels

  • To start selling wheels online, you first need to get the relevant vendor licenses. Then you need to decide what type of wheels you want to sell based on your target audience and the business model you wish to employ. Then, you can set up a Shopify store using fantastic web designs and over 80 customizable themes. Shopify lets you categorize your wheels and upload multiple images and videos of them to help you sell even faster.

  • You can sell wheels online by setting up a Shopify store. You can then pull in more traffic by integrating your store with sales channels, online auto communities, and third-party platforms with large audiences, such as social media sites. Plus, your Shopify store is already mobile-friendly—you can effectively manage the logistics of your store while on the go.

  • Yes, you can sell wheels on Shopify. You can use Shopify to organize and display, market, and sell your wheels via more than 100 payment gateways. Additionally, the Shopify App Store has over 6,000 apps and plug-ins to give your store an upgrade. You can help buyers find the right wheels for their vehicles by integrating a search engine app like Year Make Model or collect customized wheel orders with live previews. And if you own a physical wheel store, you can use Shopify POS to collect in-person payments and automatically sync your sales with those on your online store.

  • Yes, selling wheels is profitable. The increase in demand for vehicles and emphasis on lighter components means the market for wheels will only keep growing. The need for customized wheels is also increasing. According to Fortune Business Insights, the automotive wheel market had a valuation of $19 billion in 2019 and is expected to reach $33.3 billion by 2027.

  • Price the wheels you sell based on their condition, i.e., whether brand new or pre-owned, materials used to construct them, size, and design. Wheels made from novel materials like carbon fiber and other composites will generally cost more than metal wheels. Customized wheels will also cost more than regular factory-made wheels. Do your market research to have a benchmark to start from based on what your competitors are pricing for similar wheels. If you'll be selling used wheels, factor in restoration costs. Use Shopify’s free profit margin calculator to ensure you’re not running at a loss.

  • The most popular wheels to sell are alloy wheels, steel wheels, forged and cast wheels, and split rim wheels.

  • One good example of an online wheels store is Throtl, an automotive parts store powered by Shopify. The company uses a four-stage search engine to help buyers find the right wheels, integrating its social media accounts, and offering an optional newsletter signup option to keep its customers engaged.

Scale your sales

Powerful apps

Showcase your wheels with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your wheels online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For wheel businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month

Shopify

Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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