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Startup business name generator

Generate business name ideas for your startup store

Find a business name
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Describe your brand by selecting a category and entering keywords into the shop name generator.

Please don't infringe on other brands' trademarks with this tool

Instant brand-names with Shopify’s store name generator.


Use Shopify's startup name generator to search for business names and check domain availability instantly.


Get the domain name that fits your startup store and your personality (before someone else does).


Hop out of the brand name generator and into your free 14-day trial.


With three quick steps, the startup name generator provides instant ideas:

  1. Think of a word that best describes your startup
  2. Enter the term into the name generator field
  3. Click the "Generate names" button

That’s it! Now you have more than 100 possible names to use as inspiration.

The best place to start is by nailing down your startup strategy. Think about your brand vision, goals, and audience.

Once you’ve completed your strategy, brainstorm the words that best describe your startup. With that list, go ahead and research what other startups in your industry are doing.

One of the most important things is to verify your startup name isn’t taken. Remember, Shopify’s free brand name generator is here to help inspire a creative and unique name for your business.

Catchy startup names are memorable, fun, and original. When coming up with a name for your startup, consider the following methods to make it more catchy:

  • Try alliteration, ie. "PayPal"
  • Use acronyms, ie. "M&M’s"
  • Turn it into a pun, ie. "The Codfather"

Some creative names for startup names can include words like:

  • Spec
  • Mode
  • Think
  • Cross
  • Simple
  • Standard

Yes, the startup names generator tool from Shopify is free to use for all startups. You can run as many searches as you need.

Some of the best startup names include:

  • DoorDash
  • Brooklinen
  • Capsule
  • Cameo
  • Vestiaire Collective

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