Reach the world’s best Shoppers

Sell to millions of high-intent shoppers on Shop. Just by joining Shopify.

250M+

Verified shoppers worldwide

Millions use Shop + Shop Pay to find brands, track orders, and buy again. Try it yourself.

48%

First-time brand shoppers*

People on Shop love trying new things. 48% of all orders are someone’s first brand buy.

$0

No extra cost

Unlike other places, Shop has no marketplace fees. Also your customers are yours to keep.

Why Shop is so good for business

Sell faster. Sell more. Sell again and again.

Built-in wallet

Converts up to 50% higher

Customers check out with Shop Pay, which remembers all their payment and shipping info. Just 2 taps and it’s theirs.

Personalization

Tailored for each shopper

When people find you on Shop, they automatically see products they’re likely to want, based on their unique tastes.

Synced across platforms

Remarkable retargeting

Each shopper’s cart follows them from your online store to the app. And back again.

Order tracking

More reasons to revisit

Customers track packages in real time, bringing them back to Shop on the regular.

Amp things up

Choose how your brand shows up on Shop.

Start customizing

You're in great company

The biggest brands and fan faves are all on Shop.

Array of phones showing the Shop storefronts for businesses from Graza olive oil to Outdoor Voices athletic wear.

*Based on orders placed through Shop and orders referred by Shop from July 1, 2024 to June 30, 2025.